June 24, 2022

What is a creative concept?

The definition of creativity can be difficult to pin down, but it’s an important skill for any business. If you’re not being creative in your marketing efforts, then you’re missing out on opportunities to stand out from the competition and boost sales.

We’ll teach you what a creative concept is and how to use it in your content marketing strategy. You’ll learn about different types of concepts that will help inspire ideas for new content pieces and how to build off existing ones using examples from real companies including IBM, LinkedIn, Adobe and others. Plus we’ve included templates so you can get started right away!

What is a creative concept?
What is a creative concept?

What is a Creative Concept?

Creative concepts are what make a work of art what it is. They are what set an artist apart from the rest and what tell us what to expect in what comes next, like what musical genre or artistic style can be found in their newest song or painting. Creative concepts are the building block for the public image that artists portray, whether they want to or not.

Creative concepts are what build an artist’s reputation, what give them their niche, what make their name more than just a blend of letters and syllables on the top of a page in iTunes or Spotify. Creative concepts are what makes Kanye West seem like he is always creating controversy with his music while George Harrison seemed like a much more mellow kind of musician. It’s what made it seem like Daft Punk always had some sort of funk to what they did but also seemed like these two French guys who were just hanging around in their robot masks and what makes people expect anything less than what The Beatles might do next.

Creative concepts add color to what would otherwise be a monotonous page of what seems to be just noise if it were not for what the creative concepts are telling us what this artist is about.

Creative concepts help set what mood an audience might have while listening to the album, watching the movie, reading the book, etc.

Why is it important?

Creative concepts are what hold what an audience gets from a piece of art together and what they can expect to see. It’s what helps them navigate what it is they’re seeing and what might happen next with what an artist presents, whether it be a character or a certain set of instrumentals. Creative concepts help us distinguish the music we are listening to from what the band before them was doing and what they will do in what comes next.

Creative concepts are what help an audience know what to expect when it comes down to what genre an artist is moving into, what new creative arc they might be taking, what audiences should step back for when it comes down to this album or what might be a good place to stand in when it comes down to what this artist is going for.

What is NOT a Creative Concept?

Creative concepts are NOT final products. They’re rough drafts that give an idea of how the campaign could take shape, but they don’t have to represent or define anything in particular about your business or personal identity- so feel free to change them around if need be!

It is important to test colors and fonts before creating any graphics for an execution. This will help the designer learn what combinations work best, as well as make changes on-the-fly without having too much extra time or money invested in it if necessary!

Models should be tested during pretesting to see if their body type and size will work well with the concept. If it’s an older or younger model, then they can also add features like wrinkles on face for authenticity; this is called “aging” a person up in Photoshop (or other photo editing software).

We can create a single design for all your marketing materials and direct the customer on what they should do next.


Creativity Concept Illustration. Idea of Creative Thinking Stock Vector - Illustration of learning, illumination: 124693758

Conception is what prepares the client for what they are getting into before it is put out there. It’s what helps them prep themselves for what will soon be released to the public and what might create a stir with what they’re choosing to do next.

A successful marketing campaign starts with the question, “What is this?” Successful creative concepts are distinctive and memorable. A key part of creating a good idea is asking relevant questions to get started!

The more information you have, the better informed your concepts will be. This includes everything from knowing what colors to use and where on a website or social media post an advertisement should appear for maximum effectiveness (it’s also critical that we direct audiences).

There are lots of dos and don’ts when it comes down concepting-I won’t go into all those details here but I’ll mention one important thing: make sure our clients know about their campaign landing page!

Why Develop a Creative Concept?

A creative concept helps what what you’re selling is actually what it’s saying about who you are as a person.

If what brand you’re selling has nothing to say, then what makes that product or idea any better than what anyone else is offering? Creative concepts help bring what an audience might want and what they might expect together at the same time.

Who Should Generate the Creative Concept?

Creative concepts are important to the success of any campaign. One way you can develop creative is by outsourcing it, but this may not always give your ideas enough attention they need in order to be successful and well-received by audiences.

There are many different approaches for generating these types of campaigns–one option would be hiring an advertising agency or creativity team who will come up with multiple options based off their experience working on similar projects before presenting them all back so people have more input into what goes into final decisions about which direction should go next.

Another option for creative design workshops is to bring together multiple stakeholders, including SBCC professionals and technical/topical experts. During the workshop participants review the brief with someone leading them through brainstorming sessions that explore different ways of using visuals or text in order to tell your story. It can also help if you have an expert facilitating these exercises so they don’t get too overwhelming!

When Should the Creative Concept Be Developed?

The creative brief is a set of guidelines that outline the scope and intent for your project. This document acts as an agreement between all partners, providing them with direction on how to develop their ideas into something more tangible during brainstorming sessions or by proposal deadline time – it also provides a roadmap so you can see where each activity will take place within the overall work effort!

How do you develop a creative concept step by step?

Findings & insights

In order to create a successful campaign, it is important that you do your research and understand all aspects of the situation. Try not be afraid when exploring new ideas because this will lead us closer towards our goal: making something worth investing time in!

In addition learn about what people want from their marketing campaigns so we can provide them with exactly that — quality content for their audience’s enjoyment.”

If you want to make sure your campaign objective is achievable, it’s important for the data collected from all sources (surveys and interviews) be analyzed together.

One way of making sure that our objectives will not only solve someone’s main problem but also provide them with an ultimate benefit in return would simply be by knowing what those problems are!

Define the problem

After you have gathered all the data from your target audience, it’s time to develop a problem statement. First think about what they are struggling with and why this campaign is needed; then ask who has that issue -we should identify as many people in need so our idea will be more effective-, but don’t forget- finally answer these three important questions:

  • What action do I want them take after hearing my message?
  • On whose behalf am I making this appeal?
  • And how can we getfrom point A (our startingpoint)to B(their desired destination).

Later when writing down concepts or ideas for solutions try using language which answers.

Brainstorm the concept!

Brainstorming is a creative, collaborative process that can generate fresh ideas for your campaign objectives. When brainstorming with diverse teams of people from different backgrounds though it’s important to lead discussion so they don’t off-track and also make sure not all potential input are equally valued since some might seem more wild than others but no idea or comment should be discarded at any stage!

Individual idea generation

After brainstorming, give everyone time to think on their own. Using the approved big concept from our session together as a team, each person should come up with an idea of what they want for this project and how it might work in more detail than before – including any research needed!



They can draw or write out these ideas if that helps them remember better while also expressing themselves creatively through art-expression techniques such as painting rocks into different shapes and styles; making jewelry pieces out paper plates (we’re not judging here); writing short stories based around characters you’ll find throughout literature who always seem like good sources when telling tales–just tell us which ones are most important depending upon where your brain needs some extra fuel.

Idea selection

Doing a review of your ideas, it’s important that you and the rest of your team evaluate each idea to see if they’re appropriate for this campaign. You should also consider how fresh or outside-the box it can be since not only will these things help us in our communication objectives but there may even come up new points along the way!

Consider the feasibility

After evaluating the top three ideas, you need to be sure they are feasible. You should match your budget and timeline with what is proposed for this campaign so that it can go smoothly without any difficult complications or delays in execution. Ask team members if their proposal will work well on multiple channels as well as whether the idea itself provides enough excitement which might make someone want donate instead!

Ideas execution

Now, it’s time to bring the vision into a tangible product. In this stage you and your team will develop a concept board with headlines that speak directly for each idea on there – these are taglines if they’re short enough! You can also enhance visuals like designs or photography in order make them shine brighter than ever before (and maybe even add some video clips).


What is a creative concept example?

A successful creative concept should be memorable, distinctive and unifying. It must also create a sense that it speaks directly to the audience’s needs or desires in order for them get involved with what you are doing right away.

One good example of this is Nike’s “Just Do It” campaign which was created specifically because CEO Phil Knight wanted people who worked there but weren’t athletes themselves so they could feel included while he triedout new ideas on how best promote his company through sports merchandise sales at any cost necessary – even if some did not succeed!

Nike: Câu chuyện đằng sau Slogan nổi tiếng Just do it – Việt Tiến | Miễn phí giao hàng toàn quốc | Đại lý Việt Tiến TpHCM

What is a creative advertising concept?

The creative concept is the story behind an ad campaign. It ties together characters and messages in advertisements to make them more memorable, effective at getting people’s attention for what they want (eagerness), motivating purchase behavior from consumers who see these ads often enough that it becomes part of daily life–ultimately leading you closer towards your goal!

What is the big idea of a creative brief?

The Brief is a document that outlines the information and objectives to inspire creative ideas, including what advertising tries to achieve. The main idea should be communicated clearly by this brief in order for it’s success rate of being effective with reaching your target audience will increase exponentially!


We hope you’ve enjoyed reading our blog so far and have found some practical tips to help you create a brilliant marketing strategy for your business. If there are any other concepts or topics that interest you, please feel free to reach out with comments below.

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